Amid rising tensions over Pakistani artists working in Bollywood, Pakistan has decided to fire back..The Pakistan Electronic Media Regulatory Authority (Pemra) on Oct. 19 imposed a complete ban on the airing of Indian content in the country,according to local daily The Express Tribune. At the regulatory authority’s 120th meeting in Islamabad, chairman Absar Alam directed all satellite television channels and radio stations to abide by the blanket ban, which goes into effect at 3pm local time on Oct. 21.
“Licenses of TV channels and radio stations that go against the ban will be cancelled without any show-cause notice,” Penra said in a statement(link in Urdu). Pemra rules dictate that only 10% of airtime can be used to broadcast foreign content in Pakistan. In September, the group announced a crackdown on illegal airing of foreign content that it warned could result in hefty fines for some broadcasters. And as of this week, only 6% of airtime can be used for content originating in India. That means less than two hours each day are available to Indian serials.
The two countries’ tumultuous relationship, which dates back to the 1947 partition of India that resulted in the creation of Pakistan, has been deteriorating rapidly since 17 Indian soldiers were killed in a Sept. 18 terror attack on an Indian army base in Uri, a town in war-torn Kashmir. India responded late last month with its own surgical strikes. The two countries officially suspended peace talks in April, four months after an attack on an Indian air base in Pathankot, Punjab, which the Indian government blamed on Pakistan-based militants.
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